Valeria Boss, Artistic Director
Valeria began AVBS with a single vision--to provide an experience for people that was focused on the guest and not on the hairdresser. Through her work with Paul Mitchell, as a Platform Artist, Valeria perfected her skills, her communication and her passion for providing "real-world" hair for her guests. As one of the most well-known hair-dressers in the area, she has never lost sight of her desire keep the salon experience focused on the customer. This is a concept that she instills in all of her stylists and has made AVBS the most respected salon in the area.
Valeria excudes professionalism, class and yet remains one of the most humble and kind people that you will ever meet. She is always concerned for the well-being and happiness of others.











